MINImalism

The car industry is going through an incredible technological shift. As a result, car ads are full of hard-to-get terminology and interchangeable designs. We wanted to take a more minimal approach to communicating new features, staying true to the brand's simplistic, iconic design.

Executive Creative Direction: Leif Johannsen, Patrick Matthiensen
Creative Direction: Pavel Bondarenko, Daniel Steller
Art Direction: Tudor Cucu