yes Campaign

Did you ever sit on a plane and asked yourself: Who are all those people around me? Traveling is about more than just getting from A to B. It’s about people and their stories. “Every story starts with a Yes” captures the value beyond flying and opens a new chapter for German aviation brand Lufthansa.

CCO: Till Diestel
Excutive Creative Direction: Wolfgang Warzilek, Erick Barrios Hernández
Creative Direction: Alessia Coschignano, Rebecca Labiner
Art: Jonas Menze, Fabian Kräkel, Viviane Katholing, Elvira Breit
Copy: Kevin Ratnayaka, Nedim Aktas